Recently, I was graced with a survey posted by Facebook in my news feed, about my news feed. As a social media enthusiast and marketer, I felt I should help them out, but found myself somewhat torn when they asked me if I wanted more content from Facebook Pages. Should I say “no,” so brands’ posts don’t clog up my feed, or “yes” in the hopes that my positive response might extend to my clients enjoying more organic reach?
It’s not to say that Facebook isn’t trying to win the hearts of users and advertisers alike. With a year’s worth of user feedback on their newly-redesigned news feed, people now see a cleaner look, new fonts and larger images. Or, as a savvy friend perceived, “Narrower news feed, wider ads feed. Thanks Facebook.”
Their latest app, Facebook’s Paper, strives to bring you curated news by human editors rather than an elusive algorithm. The presentation of stories is a thing of beauty and changes the way you interact with the content. It takes a little getting used to, but leverages more natural motions of your hand to navigate. For marketers, it’s too early to revise your content plans except to ensure use of stunning images and brief messages.
I actually do find some interesting news from Facebook, but lately it’s been a ton of BuzzFeed-type headlines such as “24 Shocking Animals You Thought Were Just A Fantasy, Number 7 Kinda Looks Like Us,” cool stuff like “Watch an Entire Day of Air Traffic in One Astonishing Visualization” and gems like “This Generic Brand Video Perfectly Makes Fun of Every Corporate Ad Rolled Into One.” All I know is that:
- I’ve just taken about 10 minutes to read those articles and watch the videos.
- I’m not sure they added tremendous value to my life, other than having a “shared human experience,” or perhaps I did learn something new…
- I’ve attempted to write social media and blog headlines like those because apparently they are working well.
I joined Facebook in 2008 to connect with my high school friends prior to a big reunion, and back then posts were oh-so-simple status updates or photos of friends and family. Facebook has definitely evolved over the years but I have to admit, I’m still hooked. Are you?