Blog Subscribe
Blog Subscribe

How to Cure Your Tedious, Redundant, Self-Defeating and Finite Blog

Lynn Bruno

Lynn Bruno

May 29, 2014

2 thoughts on “How to Cure Your Tedious, Redundant, Self-Defeating and Finite Blog”

  1. Agree, but with some caveats that you can sometimes talk about your company, the product and what it does, but you need to dig deeper to make it interesting and shareworthy. If there is a new product or feature, the blog can be a great place to share the “behind the music” story of the people and process that prompted it’s development. For example, highlight customers who had a need and what specific employees did to meet that need. It should not be a press release – it should be unique, relevant and personal in order to make it valuable as blog content. You can also use blog posts to make your company less corporate by sharing stories about your employees, what makes them special or how they contribute to the community.

    1. Hi Gretchen, I totally agree, there are times you can talk about your company–I’d say not more 10% of the time though. “Behind the music” stories are a great idea–people love to have the inside scoop on new products and/or features. I also like the idea of profiling employees and how they contribute to the community. The key is to make it relevant, have an interesting story to tell and avoid the “look-how-great-we-are” tone that plagues many corporate blogs.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related