If it wasn’t already obvious from your own habits, this nifty chart from The Wall Street Journal shows just how mobile-oriented social networking has become.
First, a few thoughts:
- It’s amazing how quickly and drastically social has moved towards mobile. Just a couple of years ago, Facebook was primarily still a desktop activity; now, more than 2/3rds of its usage is mobile (68%).
- Clearly, some apps were designed for mobile like Instagram and Vine.
- Some apps like Snapchat don’t even have a desktop product which probably increases their development speed.
- LinkedIn has the highest percentage of desktop usage among the networks, but that’s likely because it’s being used at the workplace.
- This feels almost like blue = professional usage, orange = personal usage.
Considering these observations, there are a few implications for marketers to be aware of:
- When designing social campaigns, marketers should always assume audiences will be using mobile. See some best practices on mobile copywriting here.
- All social posts need to be even shorter, more visual, and incorporate video. If you don’t have a visual professional of some sort helping you, chances are your engagement will suffer.
- Start thinking and learning how your company might market to those using private social apps like Snapchat. This is the wave of the future for many young Americans.
What are your observations and thoughts? Do these statistics square with how you use these social networks?