Editor’s Note: This is the third in our new We are EM (Monkeys Are People Too) series.
As a kid Jennifer Stansbury enjoyed the great outdoors of the Pacific Northwest, but went to college at Cornell, where she double majored in Political Science and French. She spent her junior year studying abroad in France and after graduation continued moving east, working in the economics research department of a large French bank in Paris.
Marketing with an M.B.A.
Her first marketing job was in New York City in the financial services industry. Finding the prospect of marketing complex financial products to institutional investors a bit dull, she decided to attended Kellogg’s reputed MBA program to get some classical marketing training before committing herself to her great jobs in consumer marketing and a West Coast return; there she secured brand management positions at Clorox in Oakland and American Pacific, a leading home textiles company. Later, she became a mother and entered the world of consulting after the birth of her second child.
A Cross-Functional Consultant
Jennifer’s expertise spans across online marketing, product marketing, project management, market research, customer retention, and marketing communications. Her messaging work has included email, web, direct response, PR, sales and support, retailer, packaging, and in-product messaging, among others. Colleagues consistently identify her as being ardently results oriented, highly organized, a clear communicator, and exceptional at identifying and prioritizing key tasks. In sum: a very positive person to work with who likes to make the work lives of her clients easier. Jennifer is a self-described doer who loves to take a strategy, devise a plan for execution, and get it done. It’s one reason she was so successful in working on the packaging and core brand positioning of popchips when they launched during her first year as a consultant.
A Globe-Trotting Explorer
When not in the office, she loves to explore; an avid hiker, skier, and reader, her greatest joy is seeing remote corners of the world. Rwanda and Burma currently top her wish list, a visit to Ecuador and the Galapagos Islands is in the works, and recent trips include stops in Fiji, Peru, and Tanzania. Not long ago was one journey she’ll never forget; she finally got to take her two children to Europe to visit family on a brand new Oakland to Stockholm route. The aircraft? Fittingly: The Dreamliner.