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How Is Product Management Different from Product Marketing?

Leilani Yau

Leilani Yau

March 5, 2015

One thought on “How Is Product Management Different from Product Marketing?”

  1. I agree with Ken that the best product managers have to be outward facing. “Inbound” does not mean they are internally oriented. To the contrary, they have to be the house experts on the customers’ needs and wants. Personally, I think it’s best when product managers AND product marketing managers report to the same boss, whether it’s the Group Product Manager, the VP of Product, or the VP of Marketing, depending on the company’s core value proposition. Unfortunately, this is not how most large companies structure the product hierarchy.

    It is rare in large companies to find roles that allow product managers to do both inbound and outbound roles. The opportunity to do so exists in start-ups or smaller, entrepreneurial organizations, where you get to wear multiple hats.

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