Editor’s Note: This is the eleventh in our We are EM (Monkeys Are People Too) series.
Expanding the Boundaries of Marketing
Jane Markell views marketing as the command center for your company’s or product’s communications. Everything stems from there, and, depending on your objectives, target audience, and resources, you choose the tools and the means of delivery to reach your prospects and tell your story. Copywriting. Event scouting. Project management. Whatever it takes. Jane has what it takes to size up a challenge, find a workable solution and get the job done. If it involves working with stakeholders, influencers, and decision makers, she can do that, too. It certainly helps that Jane has worn a lot of hats over the course of her successful career. It helps even more that she’s somebody who knows how to get results.
Empathic, Flexible, Culturally Sensitive: That’s Just Jane
Jane came to the Bay Area by way of New York, where she worked in the advertising industry for various B2B and consumer product companies. She earned an MBA with an emphasis on international studies and held the Director of Corporate Communications and Product Marketing position at Honeywell before landing at Intuit, where she specialized in product launches for international markets. Figuring out how to integrate Intuit’s corporate brand into new cultures became a special subset of Jane’s marketing expertise.
Targeting the Audience. Tailoring the Message.
As a result of her international experience, is it any wonder Jane places a premium on understanding the audience? Communication tools may vary, but the message itself has to be effective for the company’s target demographic. The key to any project’s success is to pinpoint the right audience, customize a message for that audience, and deliver it in a memorable way. As for the toolbox itself, Jane is an excellent writer/editor, a direct response specialist, a product launch guru, and a detail-oriented project manager. She solves problems the same way she learned to speak fluent French, by immersing herself fully in the medium and figuring things out.
Time Off: One Life, Endlessly Active
At Intuit, Jane’s marketing role was as a facilitator. From strategic planning to content aggregation and everything in between, Jane made it her responsibility to find somebody to do the job, or to do it herself. No less active in her personal life, Jane loves to hike, bike, swim, and play tennis. She enjoys these activities when she and her husband aren’t jetting off to their next international destination. If that sounds like a full plate, it is. Jane specializes in full plates, even as she lightens the load for others. It’s all about finding the right mix and getting the job done.