Are you part of the 70% of U.S. marketers planning to use social video ads in the coming 12 months? Keep your eye on Facebook. Mark Zuckerberg predicts that within five years, the content you’ll see will mostly be video. In fact, they recently changed their news feed algorithm to prioritize live videos.
Need more stats on how social video is faring? Check out this cutely illustrated infographic. It shows that 77% of marketers and SMB owners said video marketing had a direct impact on their business. Facebook was rated as the most impactful social channel.
Tips for Creating Your Videos
Mixing video storytelling into your social plan can increase engagement and sharing. Social Media Examiner suggests several ways to promote your brand through video:
- Post stories as told by your customers.
- Create a fictional series to promote your brand and entertain your audience.
- Tell personal stories to connect with your audience.
- Shoot documentary-style videos.
- Interview thought leaders in your industry, customers or partners.
- Take viewers behind the scenes.
- Create animated stories.
- Show viewers how to do something.
Once you’ve figured out what to produce, Animoto has some tips on how to make your videos stand out on Facebook:
- Create silent-friendly videos.
85% of Facebook videos are watched without sound.
- Use large text for titles.
Facebook users are scrolling on their little screens.
- Quickly capture the eyes of your viewers.
You only have a moment to stop them in their tracks.
- Keep your video short.
Attention spans are short.
5 Examples of B2B Promotional Videos on Facebook
We all know B2B content can be pretty dry. Perhaps the examples below will inspire you? Even B2B companies can find ways to incorporate video marketing to engage their Facebook followers.
1. Slack Product Feature Announcement Video
Instead of just telling your customers you’ve released a new feature, proudly show it off in a quick video. That’s how Slack announced their “long awaited, oft-requested Default Emoji Skin-tone picker.”
2. VMware Educational Video
Talk about ease of use! VMware simply filmed two of their engineers talking about how they internally use their own products. They shared an “insider’s look” into best practices and lessons learned.
3. Hubspot Best Practices Video
Pair a Millennial checking email in her cubicle and quirky music and voilà! A fresh way to show marketers how to create a good email title.
4. Intuit QuickBooks Featured Small Business Video
Intuit has invested heavily into its “Own It” content campaign. On Facebook, they present a multitude of videos putting small business owners’ stories in the spotlight. Intuit has garnered hundreds of thousands of views and Likes, but importantly allows small businesses to share insights and foster community.
5. Salesforce Team, Live at Dreamforce
A natural way to use Facebook Live is to broadcast live from a conference or event. Rather than a slickly-produced video, Salesforce used a smartphone to capture a casual interview with team members behind their new artificial intelligence product, Einstein.
Bring Your B2B Brand to Life
Video is a powerful way to engage customers and prospects, especially if you’ve already built up your audience on Facebook. Otherwise, you can use its extensive ad targeting to find the right people. Have you had success or lessons learned with social video marketing? Please share in the comments!