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Personas: What Are They and Should You Use Them?

Suzy DeLine

Suzy DeLine

November 1, 2016

One thought on “Personas: What Are They and Should You Use Them?”

  1. Great article, Suzy. I, too, tend to do eye-rolling when I see colorful, detailed personas – and then quickly get skeptical about their accuracy or usefulness. When they’re used to bring data to life, tell a story, and humanize the customer, that’s great. As long as marketers remember customers are individual, complex organisms with dynamic motivations who have myriad brand experiences. And deeply and accurately understanding them is more art than science, perhaps.

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