Last year, I joined the EM Marketing team as CFO, but also as a partner to build Finance and Data Science & Analytics capabilities for our clients. We’re excited to be able to take a more data-driven, strategic approach to finding insights and to optimize marketing campaigns and plans.
A few things our teams can do:
- Forecast demand for a new product (or an old one going through new competitive pressures)
- Predict customer behavior to better target specific customer segments
- Creating clean, custom databases to ensure seamless customer experiences
- Building powerful dashboards
- Build the financial case for new product and marketing initiatives – in Finance language
- Better measure effectiveness of various marketing initiatives and campaigns
- Go beyond just collecting data and utilize it as an asset to make better decisions
We can help you with a solo consultant/contractor to help fill a gap, or a team to devise and execute a data-driven strategy. If you are interested in meeting with us to talk about your needs, please let me know (firstname.lastname@example.org).