Precision Counts is a local firm that serves clients from startups to Fortune 500 companies. From accounting, ﬁnancial analysis and system integration to strategic thinking and problem-solving, they pride themselves on going above and beyond by tailoring unique solutions based on a client’s specific needs.
When they first launched their business, they implemented their website quickly to make sure they had an online presence. But they had reached a point where they wanted to completely overhaul everything: tagline, content, messaging, branding, and visual design.
EM worked closely with Precision Counts to create a new online presence that is much punchier and more aspirational than what they had. From a messaging standpoint, that meant an extra dose of personality to help differentiate Precision Counts from more standard bookkeepers; they come from varied backgrounds and push traditional boundaries by focusing on innovation and efficiency for their clients. Visually, it meant utilizing new fonts, icons, and colors with a modern aesthetic, while simultaneously maintaining a minimal, simple, and clean look.
EM Marketing Team:
Kevin Cranfill – Copywriter
Heather Chan – Designer
Lindsey Obermeier – Developer
Justin Liszanckie – Project Manager