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Client Project: Website Redesign for SnapStrat

Justin Liszanckie

Justin Liszanckie

July 6, 2018

SnapStrat empowers organizations to dramatically improve outcomes through smarter use of their data, better collaboration, and more nimble decision making. It is a complex product offering, and they needed a redesigned website that more clearly explained its values and benefits.

EM collaborated with SnapStrat to develop a more professional website that targets its three key personas: potential customers, investors, and employees. Starting with a review of of their existing materials and competitive positioning, Kevin Cranfill crafted a new headline and website copy that increased the clarity of SnapStrat’s product concepts.

Then, Lindsey Obermeier crafted a new visual look and feel for the website, complete with new graphics that were specifically tailored to SnapStrat’s product and two use-cases. This included a full animation that neatly illustrates the robust power of SnapStrat’s product in an easy to understand format. Similar animations are sprinkled throughout the site, creating a lively and informative online presence. Lindsey also handled all front-end development to bring her new design to life. 

EM Marketing Team:

Kevin Cranfill – Copywriter
Lindsey Obermeier – Designer & Developer
Justin Liszanckie – Project Manager




New Process Animation
New Process Animation

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