Neustar -- which helps clients grow, guard, and guide their businesses with the most complete understanding of how to connect people, places, and things -- needed help designing their Best of Boroughs campaign contest.
The campaign, which allowed the public to vote for their favorite business within their borough, included digital ads for social media (Twitter, Facebook, Instagram), programmable ads for the web, ad campaigns for digital publications (New York Post & DNAinfo.com), bus shelter ads, and a one-page ad for the Brooklyn Daily Eagle.
The campaign artwork, laid out by Lindsey Obermeier, was selected as a winner in the Advertising category of GDUSA's 2018 INHOUSE Design Awards.
EM Marketing Team:
Lindsey Obermeier – Designer
Lisa McNelley – Project Manager
Congrats! This is awesome! Where can we learn more about how this campaign concept came about, and more about this campaign from concept to execution? Thanks!