Three Ways To Use Content To Promote Your Brand

Three Ways To Use Content To Promote Your Brand

With a PR landscape that’s fast-changing and new techniques emerging almost daily, it can be hard for start-ups to know the difference between different types of content (specifically: earned, shared and owned) and how to use it. Here’s a quick guide: Earned Media: What Is It? This involves pitching an interesting and relevant story idea to a reporter. If … Continue reading Three Ways To Use Content To Promote Your Brand