Mastering Influencer Marketing: 9 Key Questions and Answers

Mastering Influencer Marketing: 9 Key Questions and Answers

Influencer marketing, in which a company pays someone with a high-profile or following to endorse their brand, has been around for decades. But with the uptick of social media, companies have learned a cheaper way to have influencers promote their products. Influencer (a.k.a. creators) are the “popular kids” every high schooler wants to befriend and … Continue reading Mastering Influencer Marketing: 9 Key Questions and Answers