Author: Christine Keefer

Account Based Marketing is simply a smarter way for enterprise companies to go-to-market. Start with an understanding of your customers, add in any data intelligence you have, then build a plan with measurable results that track your progress against a fully aligned lead to pipeline model. This is my ultimate marketing happy place and I love bringing this to my clients. My other happy place is being outdoors on a quiet snowy trail with my loyal lab by my side.
Freedom to Work Anywhere, Part 4: How to Transition Away from the Bay Area

Freedom to Work Anywhere, Part 4: How to Transition Away from the Bay Area

Editor’s Note: In a previous blog, Ken Chen says it’s possible to work from anywhere as a consultant. All it takes is some imagination, the right client, and the will to go for it. Take it from Christine Keefer, a marketing consultant whose family moved to Bend, Oregon to escape the stress and craziness of the … Continue reading Freedom to Work Anywhere, Part 4: How to Transition Away from the Bay Area