Author: Joe Morrow

Joe Morrow is a product management expert specializing in working with product incubators and accelerators at large companies, and with localities in developing countries that are trying to support startup ecosystems.
Product Innovation: Why Should Startups Have All the Fun?

Product Innovation: Why Should Startups Have All the Fun?

Innovation and new product introduction within the enterprise ground to a halt as the pandemic settled in. Companies shifted into reactive mode and focused on maintaining their core business. Now we’re starting to see the gears turn again, albeit slowly. The whole world has changed, and people are taking stock of what’s going on. They … Continue reading Product Innovation: Why Should Startups Have All the Fun?

Busting the Myth of the Minimum Viable Product

Busting the Myth of the Minimum Viable Product

The term “minimum viable product” (MVP for short), popularized by Eric Ries in his 2011 book “The Lean Startup” has become fixed in the entrepreneurial lexicon. All entrepreneurs, whether they know the term or not, are instinctively familiar with the concept: You don’t have enough money to be able to build everything you envision, so … Continue reading Busting the Myth of the Minimum Viable Product