Author: Jackie Walts

Jackie Walts is a demand generation consultant with over 20 years of specializing in helping companies kick off or refine lead generation programs. Her clients include Autodesk, Ridecell, Cognoa, Viansa Winery and Marketo.
The Life Changing Magic of Tidying Up Your Marketing Automation Software

The Life Changing Magic of Tidying Up Your Marketing Automation Software

I’ve been inside of a lot of marketing automation instances, and they can be like overstuffed, disorganized closets. Just as when you’re busy living your life, organizing your closet isn’t a high priority, when you’re focused on getting campaigns out into the world, organizing your marketing systems probably isn’t a high priority. Though it may … Continue reading The Life Changing Magic of Tidying Up Your Marketing Automation Software

How to Do Demand Gen During the Pandemic

How to Do Demand Gen During the Pandemic

With over 20 years of experience in demand generation, I can normally use past learnings to help my clients shift their strategies and tactics to deal with market changes. But the COVID-19 pandemic? Nothing I’ve seen even came close to preparing me — or anyone else — for what to do next. Never have we … Continue reading How to Do Demand Gen During the Pandemic