Revisit, Re-evaluate, Reheat: Demand Generation Ideas for 2021

Revisit, Re-evaluate, Reheat: Demand Generation Ideas for 2021

A new year usually means a sense of renewal for marketers, with a new budget and new objectives to achieve. But in the midst of the pandemic, a lot of us are asking what we can do to be effective right now. The truth is, none of us know. But, we can use demand generation … Continue reading Revisit, Re-evaluate, Reheat: Demand Generation Ideas for 2021

The Life Changing Magic of Tidying Up Your Marketing Automation Software

The Life Changing Magic of Tidying Up Your Marketing Automation Software

I’ve been inside of a lot of marketing automation instances, and they can be like overstuffed, disorganized closets. Just as when you’re busy living your life, organizing your closet isn’t a high priority, when you’re focused on getting campaigns out into the world, organizing your marketing systems probably isn’t a high priority. Though it may … Continue reading The Life Changing Magic of Tidying Up Your Marketing Automation Software

How to Do Demand Gen During the Pandemic

How to Do Demand Gen During the Pandemic

With over 20 years of experience in demand generation, I can normally use past learnings to help my clients shift their strategies and tactics to deal with market changes. But the COVID-19 pandemic? Nothing I’ve seen even came close to preparing me — or anyone else — for what to do next. Never have we … Continue reading How to Do Demand Gen During the Pandemic