How many times have you gotten this email from a sales person: Hi _____, I’m just checking in to see if . . . blah, blah, blah. This is typically a second email, one that follows an introductory or sales communication that you didn’t respond to. It usually has a familiar tone, breezily presuming you … Continue reading Beyond “Just Checking In:” How to Build Effective Nurture Campaigns
A new year usually means a sense of renewal for marketers, with a new budget and new objectives to achieve. But in the midst of the pandemic, a lot of us are asking what we can do to be effective right now. The truth is, none of us know. But, we can use demand generation … Continue reading Revisit, Re-evaluate, Reheat: Demand Generation Ideas for 2021
I’ve been inside of a lot of marketing automation instances, and they can be like overstuffed, disorganized closets. Just as when you’re busy living your life, organizing your closet isn’t a high priority, when you’re focused on getting campaigns out into the world, organizing your marketing systems probably isn’t a high priority. Though it may … Continue reading The Life Changing Magic of Tidying Up Your Marketing Automation Software
With over 20 years of experience in demand generation, I can normally use past learnings to help my clients shift their strategies and tactics to deal with market changes. But the COVID-19 pandemic? Nothing I’ve seen even came close to preparing me — or anyone else — for what to do next. Never have we … Continue reading How to Do Demand Gen During the Pandemic