Author: Kevin Cranfill

Kevin Cranfill is EM Marketing's resident creative director/copywriter. He's a conceptual thinker, a strategic storyteller and a firm believer that good things happen when we get the words right.
Workers of the World Delight — A Rallying Cry for Happiness at Work, Just in Time for May Day

Workers of the World Delight — A Rallying Cry for Happiness at Work, Just in Time for May Day

May Day is an international holiday most of us know about, but few of us bother to recognize. It’s principally concerned with the welfare of the working classes, pay, benefits, labor conditions, though for many Americans, the holiday is more closely associated with maypole dances, rowdy worker protests, and even the old Soviet Union. Red … Continue reading Workers of the World Delight — A Rallying Cry for Happiness at Work, Just in Time for May Day

Kaepernick v. Marketing — Game Changer or Bad for Business?

Kaepernick v. Marketing — Game Changer or Bad for Business?

Colin Kaepernick and the NFL may have settled their collusion case last week, but the question of the marketing world’s response to the impassioned discussion over race, activism and free expression that the incident triggered remains an open debate. Let’s debate it. What of Nike’s decision to either: A) Throw its considerable clout behind a … Continue reading Kaepernick v. Marketing — Game Changer or Bad for Business?

Pam Franklin: Going the Distance for Small Business

Pam Franklin: Going the Distance for Small Business

November 2018 Consultant of the Month Pam Franklin is more than a social media strategist. She is more than a small business expert. She’s another example of what EM Marketing thinks of as its secret weapon — consultants who approach their work with the same vigor and vitality they live their lives. Pam currently consults … Continue reading Pam Franklin: Going the Distance for Small Business

Patrick Lundbom: SUP Enthusiast, Big Picture Digital Marketer

Patrick Lundbom: SUP Enthusiast, Big Picture Digital Marketer

October 2018 Consultant of the Month There is nothing ordinary about EM Marketing’s ability to meet the full spectrum of its clients’ marketing needs. That’s because there’s nothing ordinary about EM’s talented team of marketers. Take Patrick Lundbom. Patrick’s experience as a digital marketer is as extensive as it is varied. It allows him to … Continue reading Patrick Lundbom: SUP Enthusiast, Big Picture Digital Marketer