Why Now Is the Time to Embrace the Consultant Mindset

Why Now Is the Time to Embrace the Consultant Mindset

Running EM Marketing, we often meet people who have a lot of excitement about becoming independent consultants — until they hit some obstacles. Maybe they lose out on a couple of proposals, or they go through a dry spell. Fear sets in and they pull back and look for full time employment because they perceive … Continue reading Why Now Is the Time to Embrace the Consultant Mindset

How to Do Business Development the Right Way — Your Way

How to Do Business Development the Right Way — Your Way

Business development. For many people, any thoughts they might have about becoming a consultant begin and end with those two words.  I know, because that was me when I accidentally got into consulting in 2004. I had been climbing the corporate ladder in the traditional way, and then I went through a health scare. Ended … Continue reading How to Do Business Development the Right Way — Your Way

Beyond Butts in Seats: How Marketers Can Capitalize on the Future of Work

Beyond Butts in Seats: How Marketers Can Capitalize on the Future of Work

Every week, EM Marketing sends out an email recruiting for a wide variety of marketing positions on behalf of our clients, most of which are tech firms. A significant percentage of these are in Silicon Valley, where we are supposedly inventing the future, and the future of work.  Doing this matchmaking work, we get to … Continue reading Beyond Butts in Seats: How Marketers Can Capitalize on the Future of Work

Why Translating Your Full-Time Salary to a Consulting Rate Is Short-Sighted

Why Translating Your Full-Time Salary to a Consulting Rate Is Short-Sighted

I’ve talked to many people who would like to shift from doing full-time salaried work at companies to becoming their own boss. Having been on the journey myself, I say go for it — you’ll find consulting very rewarding. I also say it’s the Future of Work. A common question we get from new consultants … Continue reading Why Translating Your Full-Time Salary to a Consulting Rate Is Short-Sighted

Perks of Being a Consultant: The Freedom to Work Anywhere

Perks of Being a Consultant: The Freedom to Work Anywhere

I fully admit that I drink from the “cup half full” when it comes to the freelance consulting lifestyle. It’s the lane I’ve chosen for the last 15 years and the one I’ve tried to inspire for others for the last 10. One perk of being a consultant is having the ability to work anywhere. … Continue reading Perks of Being a Consultant: The Freedom to Work Anywhere

Why You Should Hire That Overqualified Consultant

Why You Should Hire That Overqualified Consultant

When I was a full-time marketing manager working for a startup, we needed to hire a marketing consultant to help with a new product launch on a tight timeline. We interviewed several candidates, but one we really liked was well qualified, almost too qualified. She had all the right expertise and experience in marketing, including a vice … Continue reading Why You Should Hire That Overqualified Consultant

Why You Failed to Keep Your New Year's Resolution

Why You Failed to Keep Your New Year's Resolution

Truth be told, I was going to blog about this topic the first week of January. But life and work swept me away and it’s now four weeks later! If you are like most people, keeping your New Year’s Resolution is a very hard thing to do. Twenty-five percent of resolutions don’t make it past one week, … Continue reading Why You Failed to Keep Your New Year's Resolution

Consulting Tips: How to Prevent Scope Creep

Consulting Tips: How to Prevent Scope Creep

Scope creep — two words you never like to hear with consulting projects. It can happen. Often. One project comes to the top of my mind: we were hired to build a website for a packaged goods startup. We did a fine job of estimating the amount of work it would take, but the client was … Continue reading Consulting Tips: How to Prevent Scope Creep

EM Marketing: The Future of Work for Marketers

EM Marketing: The Future of Work for Marketers

The last 14 years of my journey as a marketing consultant has been an exciting and rewarding ride. We’ve grown in what and how we do things. Last year, EM Marketing had the good fortune to work with over 60 clients and 115 consultants on hundreds of projects. A Solo Marketer Can’t Do Everything But, since … Continue reading EM Marketing: The Future of Work for Marketers