Are you one of the thousands of people affected by massive layoffs in the tech industry? Or are you a consultant that has just completed a project and you’re not sure what you’ll be working on next? Try these practical tips to re-engage and put yourself back in the job market. 1. Do an outbound … Continue reading When In-Between: Practical Ways to Re-Engage
About a decade ago I was brought in by the president of what was then the largest online gambling company in the UK to do some market research. Specifically, he wanted to understand the opportunity in a nascent category he thought they should enter: Fantasy sports. He had a hunch it was going to be … Continue reading Why We’re Getting More Intentional about Diversity, Equity and Inclusion
Running EM Marketing, we often meet people who have a lot of excitement about becoming independent consultants — until they hit some obstacles. Maybe they lose out on a couple of proposals, or they go through a dry spell. Fear sets in and they pull back and look for full time employment because they perceive … Continue reading Why Now Is the Time to Embrace the Consultant Mindset
Business development. For many people, any thoughts they might have about becoming a consultant begin and end with those two words. I know, because that was me when I accidentally got into consulting in 2004. I had been climbing the corporate ladder in the traditional way, and then I went through a health scare. Ended … Continue reading How to Do Business Development the Right Way — Your Way
Every week, EM Marketing sends out an email recruiting for a wide variety of marketing positions on behalf of our clients, most of which are tech firms. A significant percentage of these are in Silicon Valley, where we are supposedly inventing the future, and the future of work. Doing this matchmaking work, we get to … Continue reading Beyond Butts in Seats: How Marketers Can Capitalize on the Future of Work
I’ve talked to many people who would like to shift from doing full-time salaried work at companies to becoming their own boss. Having been on the journey myself, I say go for it — you’ll find consulting very rewarding. I also say it’s the Future of Work. A common question we get from new consultants … Continue reading Why Translating Your Full-Time Salary to a Consulting Rate Is Short-Sighted
I fully admit that I drink from the “cup half full” when it comes to the freelance consulting lifestyle. It’s the lane I’ve chosen for the last 15 years and the one I’ve tried to inspire for others for the last 10. One perk of being a consultant is having the ability to work anywhere. … Continue reading Perks of Being a Consultant: The Freedom to Work Anywhere
When I was a full-time marketing manager working for a startup, we needed to hire a marketing consultant to help with a new product launch on a tight timeline. We interviewed several candidates, but one we really liked was well qualified, almost too qualified. She had all the right expertise and experience in marketing, including a vice … Continue reading Why You Should Hire That Overqualified Consultant
Truth be told, I was going to blog about this topic the first week of January. But life and work swept me away and it’s now four weeks later! If you are like most people, keeping your New Year’s Resolution is a very hard thing to do. Twenty-five percent of resolutions don’t make it past one week, … Continue reading Why You Failed to Keep Your New Year's Resolution
Scope creep — two words you never like to hear with consulting projects. It can happen. Often. One project comes to the top of my mind: we were hired to build a website for a packaged goods startup. We did a fine job of estimating the amount of work it would take, but the client was … Continue reading Consulting Tips: How to Prevent Scope Creep