EM Marketing: The Future of Work for Marketers

EM Marketing: The Future of Work for Marketers

The last 14 years of my journey as a marketing consultant has been an exciting and rewarding ride. We’ve grown in what and how we do things. Last year, EM Marketing had the good fortune to work with over 60 clients and 115 consultants on hundreds of projects. A Solo Marketer Can’t Do Everything But, since … Continue reading EM Marketing: The Future of Work for Marketers

Job #1 for Marketing Consultants: Join the Gig Economy and Build Your Skills

Job #1 for Marketing Consultants: Join the Gig Economy and Build Your Skills

It’s a truly exciting (or terrifying) time in the job market for marketers. We’ve never had more technology, DIY, and automation in our history. The traditional paradigm of polishing a resume and looking for the next step or title in your climb up the corporate ladder is no longer applicable for the vast majority. For … Continue reading Job #1 for Marketing Consultants: Join the Gig Economy and Build Your Skills

The Virtual Agency All Grown Up? EM's Office Now Open for Business

The Virtual Agency All Grown Up? EM's Office Now Open for Business

At some point in the last couple of years, I’ve had a goal to buy an office space to become the physical embodiment for EM Marketing. Last Thursday at our Open House, we made that a reality by opening our little office at 260 Main Street in Redwood City. Our goal as a company continues … Continue reading The Virtual Agency All Grown Up? EM's Office Now Open for Business

6 Reasons Why Every VP, Director, and Group Manager Needs a Consultant

6 Reasons Why Every VP, Director, and Group Manager Needs a Consultant

Every time I’m on LinkedIn, I’m surprised to see so many full-time job openings. Many have the standard phrases like “superstar” or “rock star,” attached to them. Correct me if I’m wrong, but most rock stars are not interested in working at B2B SaaS companies. :-) I often think, “one of our consultants could hit that out … Continue reading 6 Reasons Why Every VP, Director, and Group Manager Needs a Consultant

A Pivot in the Employment World

A Pivot in the Employment World

There’s a secret war going on between corporations who want more from their employees and workers who want a fair wage and work-life balance. For decades, corporations have won by a large margin. Don’t like your boss or what you’re working on? Well too bad, you just have to go back to that soul-sucking J-O-B. Fortunately, … Continue reading A Pivot in the Employment World

Driven by Uber: The New Workforce in the Future of Work

Driven by Uber: The New Workforce in the Future of Work

The recent California Labor Commissioner ruling that found that an Uber driver to be an employee has been sparking a lively and important debate. What should a worker, who controls who he works for, when, and how, be? An employee or a contractor? It’s always seemed straightforward to me. But what if that worker works primarily for … Continue reading Driven by Uber: The New Workforce in the Future of Work

When Did Having Free Time Become Socially Unacceptable?

When Did Having Free Time Become Socially Unacceptable?

I’m a big 30 Rock fan, and one of my favorite scenes is when Jack Donaghy (Alec Baldwin), on his deathbed, explains his life’s singular regret: “I should have worked more.”  :-) I think it captures the dilemma that many Americans find themselves in – how do I find work life balance in an ever-demanding, tech-obsessed, always-on-call culture. … Continue reading When Did Having Free Time Become Socially Unacceptable?

The Future of Work Looks Bright: 4 Trends to Cheer About [Infographic]

The Future of Work Looks Bright: 4 Trends to Cheer About [Infographic]

By now, you’ve probably heard this term before — the Future of Work. Depending on your current job situation, it might sound ominous and threatening… or exciting and liberating. But what is the Future of Work, exactly? Here are four simple ways to look at it. It’s More Flexible. One measure of flexibility is working … Continue reading The Future of Work Looks Bright: 4 Trends to Cheer About [Infographic]

Why Our Consultants Love Work

Why Our Consultants Love Work

A Response to the NY Times Article, “Why You Hate Work“ [EXCERPT] The way we’re working isn’t working. Even if you’re lucky enough to have a job, you’re probably not very excited to get to the office in the morning, you don’t feel much appreciated while you’re there, you find it difficult to get your most important … Continue reading Why Our Consultants Love Work