Product marketers, how do you launch a product or release that isn’t quite ready for the market? Maybe it’s inferior to the competition, or it’s missing some key features. In a recent product marketing consultant roundtable hosted by EM founder Ken Chen, EM consultants Susan Becker, Leo Castro, Christiane Hile, Eric Wee, and Laura Wilton … Continue reading How Product Marketers Can Find Launch-Product Fit
Field marketing was hit hard by the pandemic. When regional in person events came to a screeching halt, field marketers were quick to pivot to webinars and virtual events. Had work from home only lasted for a few weeks, they might easily have gone back to business as usual. Instead, they were forced to experiment, … Continue reading 7 Ways the Pandemic Will Change the Future of Field Marketing
Direct to consumer marketers have long been harnessing the power of video, but uptake has been slower in B2B marketing, the land of whitepapers, webinars and PowerPoints. 2020 was a tipping point; according to The State of B2B Video Marketing Benchmark Report by Vidyard, 82% of B2B marketers reported success with video marketing initiatives, and … Continue reading Trust and Curiosity: How to Get Delightfully Creative with B2B Video
Networking is one of the keys to developing a steady stream of work as a consultant. And, one of the keys to networking success is to always be networking. That might require you to change the way you think about networking. It’s not just an activity that’s reserved for business events, coffee dates, or some … Continue reading Successful Consultants Do This One Thing Every Day: They Network
At a time when marketers are hearing that they need video, video, video, establishing realistic expectations for output and finding that middle ground between production value and ROI is the key to a sustainable video content program. One way to ensure a steady stream of video content is to have a staff videographer in house … Continue reading How to Make Video Content Production Sustainable
The key to being successful as an independent consultant is building relationships and reliably getting work done. As an outside resource, you have more control over your time than an employee. Your goal should be to become a trusted resource managers can always count on to deliver — without them having to put much effort … Continue reading 3 Skills Every Consultant Should Master
Stick around consulting long enough, and it will happen: You’ve got a solid gig and you’re cranking out great work and then all of a sudden, your manager, the person who brought you on board, tells you they’re leaving the company. Early in my career, when this happened I would get this sinking feeling in … Continue reading How to Keep Your Consulting Gig When Your Manager Leaves
It’s not an overstatement to say that 2020 was a year of tremendous change. The pandemic rocked the foundations of every business and brought sweeping change to our personal lives. We saw the rapid acceleration of digital transformation, and large scale protests following the death of George Floyd. New data privacy laws took effect. Tech … Continue reading 2021 Digital Marketing Predictions from Top Consultants
In my work as a B2B social media strategist, I have spent a good portion of every work day for the last decade curating content for the social media feeds of clients in a wide range of industries. I consider content curation indispensable for B2B social media success. I see a lot of companies whose … Continue reading The Curator’s Guide to Shareable B2B Content
One of the first questions new consultants have to settle is how much to charge for their services. Once you’ve decided on that, the next question that arises is, should I charge by the hour, the project, or set up retainers? This was the topic of a recent Consultant Forum discussion led by EM Partner … Continue reading How Consultants Can Get Paid for the Value They Bring