It’s not an overstatement to say that 2020 was a year of tremendous change. The pandemic rocked the foundations of every business and brought sweeping change to our personal lives. We saw the rapid acceleration of digital transformation, and large scale protests following the death of George Floyd. New data privacy laws took effect. Tech … Continue reading 2021 Digital Marketing Predictions from Top Consultants
In my work as a B2B social media strategist, I have spent a good portion of every work day for the last decade curating content for the social media feeds of clients in a wide range of industries. I consider content curation indispensable for B2B social media success. I see a lot of companies whose … Continue reading The Curator’s Guide to Shareable B2B Content
One of the first questions new consultants have to settle is how much to charge for their services. Once you’ve decided on that, the next question that arises is, should I charge by the hour, the project, or set up retainers? This was the topic of a recent Consultant Forum discussion led by EM Partner … Continue reading How Consultants Can Get Paid for the Value They Bring
As employees, we’ve all had experiences with bosses with unrealistic expectations, so why should it be any different as a consultant? Clients are no less likely to dream of getting hundreds of leads for a few thousand dollars, to stick to the same aggressive sales targets for a poorly received product, or hire you for … Continue reading 5 Best Practices for Managing Client Expectations
When is it okay to refuse an engagement? How do you avoid getting pigeonholed? How do you deal with pressure to know everything? These were some of the audience questions for our panel of four seasoned EM Consultants at the “New Consultants Workshop” at Open Canopy in Redwood City and online December 5, 2019. Panelists … Continue reading Consultant Confidential: Saying No and I Don’t Know
How do you market yourself as a consultant? How is consulting different than being an employee? These are some of the most burning questions new consultants have, and four seasoned EM consultants were on hand to answer those questions and more at our “New Consultants Workshop” at Open Canopy in Redwood City and online December … Continue reading Consultant Confidential: How to Market Yourself