Editor’s Note: This blog is part of our new “We Are EM” series, focused on a new generation of consultants. What does employment look like for Millennials, who came of age during the internet explosion and entered the workforce during an economic recession? SEM Expert and Mom of Three When the time was right, Lucy … Continue reading Next-Gen Consultants: Meet Lucy Frye
Editor’s Note: This blog is part of our new “We Are EM” series, focused on a new generation of consultants. What does employment look like for Millennials, who came of age during the internet explosion and entered the workforce during an economic recession? Mixing Marketing and Event Managing As a retention marketing manager at Macy’s, … Continue reading Next-Gen Consultants: Meet Kendra Perry
If you work from home as an independent consultant, it’s hard not to like the flexibility and zero commute time. But you may miss the daily in-person interaction in a typical office environment. (Google Hangouts just don’t cut it!) EM Marketing knows that community matters. That’s why they welcomed consultants to connect with others on … Continue reading Community Day: A Chance to Meet, Mingle and Learn
To establish thought leadership, companies can tap executives to share their ideas, experience, and expertise to build trust and authenticity in their brand. But even if those executives like to write, many just don’t have the time to consistently publish content. What Is “Story as a Service?” Enter Lynn Bruno, a former Wall Street Journal … Continue reading Story as a Service: Helping Executives Find Their Voices
Corporate social responsibility has evolved. In today’s world, companies need to do more than just donating to worthy causes or influencing positive environmental change. After all, there are business benefits of doing good. How do three top tech companies integrate social responsibility with core business strategy? Leveraging Company Missions, Platforms, and People Recently, I spoke … Continue reading How 3 Tech Companies Do Social Good
As a consultant, do you share the same sentiment as EM Marketing owner, Ken Chen? “I missed working in a place with other smart people and found that the consulting life can be lonely,” he said in a recent blog about how community matters. Consulting can bring fulfilling work opportunities. But if you work from home, … Continue reading Sharing What Matters on EM Marketing's First Community Day
Illuminate Education creates tools to promote educator and student success. In 2016, EM Marketing crafted new messaging and designed a fresh website, followed by further re-branding efforts on sales collateral and trade show booths. To showcase their three main products, the EM team breathed new life into existing product sheets with unique visuals and streamlined … Continue reading Client Project: Illuminate Education Product Sheets
Boasting a new space in 2016, EM Marketing found it to be the best place to commemorate a successful year, celebrate its wonderful group of consultants, and kick off 2017 with good cheer. Thanks to Jessaline Tuason and Lauren Neighbors for organizing the party, which came complete with friendly games, delicious food, camaraderie, and a … Continue reading EM Marketing Kicks Off 2017 Right
Are you part of the 70% of U.S. marketers planning to use social video ads in the coming 12 months? Keep your eye on Facebook. Mark Zuckerberg predicts that within five years, the content you’ll see will mostly be video. In fact, they recently changed their news feed algorithm to prioritize live videos. Need more stats … Continue reading 5 Examples of B2B Facebook Video Marketing
Recently, a group of EM Marketing consultants had the privilege of engaging with Adelyn Zhou about growth marketing. And really, Adelyn is one we should listen to — not only was she a founding member of successful startup Nextdoor’s growth team, but she was also named one of “50 People You Should Know in Growth.” … Continue reading Growth Marketing, Demystified