Recently, a group of EM Marketing consultants had the privilege of engaging with Adelyn Zhou about growth marketing. And really, Adelyn is one we should listen to — not only was she a founding member of successful startup Nextdoor’s growth team, but she was also named one of “50 People You Should Know in Growth.” … Continue reading Growth Marketing, Demystified
Are you making a transition into independent consulting? It’s time to re-think your resume. Sure, you may have a nice, reverse-chronological list of companies you’ve worked for, but is that the most effective format to present to hiring managers? Let’s look at how to call out that you can produce results in a certain area … Continue reading How to Convert Your Traditional Resume Into a Consulting Resume
Earlier this year, Ken Chen covered a topic many consultants face: one project ends, and another project hasn’t been lined up yet. When you’re “in-between,” what can you do to recharge or re-engage with your network to find your next opportunity? We’ve put it in a handy infographic for you! Feel free to share.
Product managers and product marketers: what’s the difference? Each of these roles are critical for delivering the right product at the right time to the right set of customers. There can be blurred lines between the two practices, and they are also defined differently depending on the company and industry. We turned to three product experts, experienced … Continue reading How Is Product Management Different from Product Marketing?
Do you believe in “instant ROI?” In a startup (or even a more established company), you may have the urge to create a marketing strategy based on internal thinking or gut feelings — and voilà! — expect those customers to come clamoring. But what if your marketing is a big flop? And how do you know what … Continue reading How to Make Your Startup Marketing Work Smarter
Congratulations! You’ve decided to write a blog post. Now what? What in the world should you write about? How long should it be? Do you have writer’s block already?! Here are six tips to release the blog author in you. 1. Pick a interesting topic to you and your readers. You’ve got a blank page… How about … Continue reading How to Write a Great Blog Post