Author: Lisa Rodriguez

The early version of Lisa Rodriguez would be described by her mother as a “Nosy Nelly”, but that insatiable curiosity has never waned despite its many manifestations, as a journalist, a public relations practitioner, and a social media marketer. Lisa has shared the ‘why’ for many brands, including PayPal, Brocade, Citrix, BayWa r.e. and Intuit. She has an MBA from Santa Clara University and a Journalism degree from Arizona State. She and her husband are raising two boys in Boise, Idaho. Please connect with her on LinkedIn.
9 Ways to Move the Needle with Social Media

9 Ways to Move the Needle with Social Media

I recently conducted six social media audits in six weeks, for a mix of B2B and B2C companies across several industries, viewing 25 profiles across the major social channels. What does a social media audit entail? Everything from making sure profiles are up to date, to evaluating the quality of content and the level of … Continue reading 9 Ways to Move the Needle with Social Media