Author: Maz Jamasbi

As a B2B marketer, you likely already know that Account Based Marketing (ABM) is growing in popularity, and for good reason. Over 80 percent of marketers that measure ROI say ABM initiatives outperform other marketing strategies, often by a large margin, according to a survey by the Information Technology Services Marketing Association (ITSMA). So why … Continue reading 7 Best Practices for Account Based Marketing