Author: Mary Gilbert

Mary Gilbert is Co-founder and Managing Partner of InfiniteEdge, a consultancy of marketing and culture experts that helps transition marketing operations from reactive to proactive and develop a roadmap to help companies thrive in a rapidly evolving market.
Why It’s Time For a New Marketing Paradigm

Why It’s Time For a New Marketing Paradigm

A few years ago, I was working with a marketing team at a large tech company. We were re-envisioning how the team would collaborate with the product group. It was clear to me that these highly skilled, highly educated marketers had been reduced to being order takers. Morale was low; they were facing a reorganization … Continue reading Why It’s Time For a New Marketing Paradigm