Author: Molly Tapias

Molly Tapias is an Account Lead and the head of EM Marketing’s Content & Design practice. With a unique background of market validation, positioning, customer insights, and social psychology, she helps companies differentiate and win in new markets, with new buyers and selling motions.
Six Ways to Win at Content Marketing in 2020

Six Ways to Win at Content Marketing in 2020

Companies have gotten the message that content is king, and they’ve been churning it out like crazy. Every company wants to achieve thought leadership and turn the brand and the CEO into household names, but it’s getting harder and harder to be heard above the noise. In the Martech category for example, there are now … Continue reading Six Ways to Win at Content Marketing in 2020

7 Points When You Need New Positioning and Messaging

7 Points When You Need New Positioning and Messaging

There’s so much to do in marketing today, and so much pressure to deliver results, that it’s tempting to dive straight into generating content, or design, or some other concrete deliverable. However, those kinds of efforts are not as effective as they could be if they’re not tied to a strategy based on the position … Continue reading 7 Points When You Need New Positioning and Messaging