How to Launch and Grow Your Digital Marketing Program

How to Launch and Grow Your Digital Marketing Program

So you’re ready to launch a digital marketing program. You’ve got a website with a CMS that is owned by marketing. You’ve got a hands-on digital marketing strategist on board, a design resource, and a data analyst to set up your basic measurement infrastructure, as we advised in part one of this series. You’ve checked … Continue reading How to Launch and Grow Your Digital Marketing Program

8 Things You Need to Win at Digital Marketing

8 Things You Need to Win at Digital Marketing

Now is a great time to launch a digital marketing program. Whether you’re a startup, or a mature company that has previously relied on PR and in-person events to generate sales, it should be very clear that digital has to be part of your marketing mix. With marketing budgets being reallocated from in-person events, and … Continue reading 8 Things You Need to Win at Digital Marketing