Marketers across the world are in the mode of reevaluating their marketing strategies, taking into account the economic and emotional states of our target audiences as well as reduced budgets. As we do so, there’s an opportunity to reexamine both the mindset and the approach we take in our direct marketing — that which is … Continue reading An Opportunity for Mindful Direct Marketing
Year after year, my goal in attending Dreamforce is simply to keep up on their latest developments. How does the ever-growing power of Salesforce help keep data organized for the effectiveness and sanity of their users? How can Salesforce keep customers and clients at the center? As always, I was wowed on developments and function. … Continue reading From Julia Child to Joy of Cooking: A More Approachable Salesforce for Smaller Organizations
In a previous post, we looked at why your B2B company may be ready to start using or upgrade a CRM system. Now, let’s look at the alignment of sales and marketing principles necessary for the system to work successfully, and some of the potential sales and marketing capabilities systems can offer. Here are some ideas to … Continue reading Plan Before You Shop: A CRM System for Your B2B, Part 2
If you’re part of a growing B2B company, you will regularly need to stop racing, pull into a pit stop and evaluate the resources you need to keep up the pace. It’s critical to consider how a CRM system and/or email or marketing automation system can help you be successful in converting leads that enter your sales funnel. Is My Business Ready? … Continue reading Plan Before You Shop: A CRM System for Your B2B, Part 1