Twitter: What Is It and Should You Do It?

Twitter: What Is It and Should You Do It?

I admit it. I’ve resisted Twitter. But recent life events (blog post for another day!) have made me keenly interested in certain public figures and certain topics. Now, Twitter is my go-to to stay (gulp, buzzword) engaged! Twitter has become one of the most used social media platforms because it is both personal and rapid. … Continue reading Twitter: What Is It and Should You Do It?

F* It, We’ll Do It Live!

F* It, We’ll Do It Live!

I’m not big into memes, but every time my crowd needs to do something spur of the moment, we invoke this phrase. This is our way of trusting the universe that things will come together. For a business that has lots of “aha” moments with customers and potential customers, the power of Facebook Live provides … Continue reading F* It, We’ll Do It Live!

Content Marketing: 2019 Edition

Content Marketing: 2019 Edition

I went to theater school before business school. Acting, directing and producing are not really that different from marketing and product management, trust me! When content marketing became a thing back in 2015, it was a natural fit for me. Choosing the script, tailoring to the audience you knew you were best for, polishing your … Continue reading Content Marketing: 2019 Edition

Why Habitat for Humanity Took Up Cycling

Why Habitat for Humanity Took Up Cycling

Typically, I write about trends and techniques of marketing from my vantage point of consulting at tech companies. Truth be known, I actually went to business school to study non-profit management (or marketing for mission-based organizations, as they called it). From my time at these tech companies, I came to know the wonderful Habitat for … Continue reading Why Habitat for Humanity Took Up Cycling

Consulting Tips: A Few Lists for the Time Between

Consulting Tips: A Few Lists for the Time Between

As a consultant, the “time between” projects is both a blessing and a curse. Having done this wonderful lifestyle for 10 years now, I’ve shared a few of the blessings. Now some of the downsides… your mileage will vary. Focus. (Squirrel!) Schedule disruption; the temptation to binge watch. (Though if you must…) Anxiety. Will I … Continue reading Consulting Tips: A Few Lists for the Time Between

Meditations on the Buyer's Journey

Meditations on the Buyer's Journey

One of the answers to today’s stressful work patterns is meditation. Forbes goes so far as to say it enhances your work performance! If meditation is so darn good for you, why don’t (more) people do it? It requires no equipment, no training, and has no cost. One hypothesis… it requires “unplugging.” Struggling to find … Continue reading Meditations on the Buyer's Journey

Social Media Marketing: Do This, Not That

Social Media Marketing: Do This, Not That

Why is the Eat This, Not That! franchise so successful? We crave clarity, simplicity, and inspiration. And, a) we all eat, b) we want guilty pleasures, but with maybe a little less guilt. If you are a marketing manager and social media falls under your purview, odds are you would welcome clarity, simplicity, and inspiration in … Continue reading Social Media Marketing: Do This, Not That

Social Media Marketing: How to Choose from So Many Channels

Social Media Marketing: How to Choose from So Many Channels

If you’re a content marketer, odds are that a client has asked, “Which social media channels do I need to be on?” When you made your recommendation, did you wish that you had more information on all the choices and what works best for whom? Your wish is my command! I had the privilege of … Continue reading Social Media Marketing: How to Choose from So Many Channels

Julia Roberts and How Instagram Fits Into Your Content Marketing Mix

Julia Roberts and How Instagram Fits Into Your Content Marketing Mix

Pretty Woman groupies rejoice! Julia Roberts has finally joined Instagram. So what if the actress who won our hearts when she channeled our inner schadenfreude at snobby saleswomen may not be top of mind? If you’re a retailer appealing to the “casual chic, no longer Forever 21” crowd, you’d definitely want to know this. Why? … Continue reading Julia Roberts and How Instagram Fits Into Your Content Marketing Mix

Message Map: What Is It and Should You Do It?

Message Map: What Is It and Should You Do It?

When I was a marketing manager at large corporations, we would typically kick off our year-long campaigns with a multi-day meeting with our agency du jour. One of the first deliverables they would bring back was a “message map.” This consisted of our agreed upon value proposition, reasons to believe (RTB) said value proposition, in-depth … Continue reading Message Map: What Is It and Should You Do It?