Last fall, a client contacted EM Marketing to ask what we thought of “Thought Leadership” as a strategy to achieve a certain goal. To best answer their question, we set about looking at all the best practices around this topic. Let’s start with a definition of what a “Thought Leader” is, exactly. A Forbes article … Continue reading Thought Leadership: What Is It and Should You Do It?
A friend in the marketing profession came home from work and said she’d had a full day session on content marketing… but dismissed it as just another buzzwordy trend. On the one hand, I understood. To some degree, content marketing is, well, marketing! Which is to say, understanding what your customers need, how you can … Continue reading Content Marketing: What Is It and Should You Do It?