So you’re ready to launch a digital marketing program. You’ve got a website with a CMS that is owned by marketing. You’ve got a hands-on digital marketing strategist on board, a design resource, and a data analyst to set up your basic measurement infrastructure, as we advised in part one of this series. You’ve checked … Continue reading How to Launch and Grow Your Digital Marketing Program
Now is a great time to launch a digital marketing program. Whether you’re a startup, or a mature company that has previously relied on PR and in-person events to generate sales, it should be very clear that digital has to be part of your marketing mix. With marketing budgets being reallocated from in-person events, and … Continue reading 8 Things You Need to Win at Digital Marketing
The MAU (Mobile Apps Unlocked) conference in Vegas has established itself as the number one mobile growth conference. It should be on the calendar of all mobile app focused marketers. Last month was my third time attending (this was their fifth year running). The conference seems to have grown exponentially in size. With over 60 … Continue reading Highlights from MAU Vegas 2018