Marketers, Stop Creating Content and Develop a Point of View

Marketers, Stop Creating Content and Develop a Point of View

Content marketing has risen to the top of most CMOs mind, thanks to the fragmentation of the media landscape, social media and the ability for consumers to devour content anywhere and on a variety of devices. While much focus has been given to developing a content strategy (think paid, owned, earned media), most brands are getting it wrong … Continue reading Marketers, Stop Creating Content and Develop a Point of View