Trust Your Gut: My New Year’s Business Resolution 2016

We’ve been blessed over the last 13 years of EM Marketing‘s life. Last year was no exception. We had the good fortune of working with so many great clients, consultants, and companies. I’m full of gratitude every single day, and I’ve always believed that you have to continue to learn and evolve.

Courtesy Tom Woodward

Courtesy Tom Woodward

I re-learned a great lesson last year which inspires me to share it with others. It’s simply to “trust your gut,” or the long version, “trust your gut, it’s always the right decision, even if it seems wrong.” For me, this is the single biggest reason to own my own business. But, sometimes, I lose sight of this and “chase” things that aren’t good business decisions.

I’ve learned that you have to trust your gut with all people. When you meet someone new and there is no initial connection or synergy, it’s best to walk away, especially if you sense there is a values mismatch. The quality of a client’s character is more important than the excitement of their ideas or a business project.

And, if you forget to listen to your gut and trust your instincts, there is usually an opportunity to correct your mistake. Don’t be afraid to pull the plug when your instincts start talking to you once again. It’s never too late.

Squirrel instinctively eating nuts.

Trust your instincts.

About Ken Chen

Ken Chen is San Francisco-based online marketing consultant and owner of EM Marketing. EM Marketing specializes in marketing strategy, product launches, customer acquisition, and mobile & social marketing. View all posts by Ken Chen
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3 Responses to Trust Your Gut: My New Year’s Business Resolution 2016

  1. Anonymous says:


    Seriously Ken, thanks for sharing… you nailed it right on the head.

  2. Anonymous says:

    This has certainly happened to me. I had a great experience with a client after the first project and when we went to sign the second phase. SOW, I could tell something was up. Even after 6 months of topic based conversations, the content and appoarch wasn’t sinking in for the client. Consulting project where both parties want to do the work and fully understand the requirements and posses a solid character are the ones that last for years and years. And if communication with them is too cumbersome, move on.

  3. Always a great reminder. Not often in my life when I’ve thought, “gee, I wish I hadn’t listened to my gut.” And things can get so complicated with work sometimes that it’s too easy to overlook the potential simplicity of instincts. Great post for the new year!

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