Monthly Archives: March 2018

Story as a Service: Helping Executives Find Their Voices

Story as a Service: Helping Executives Find Their Voices

To establish thought leadership, companies can tap executives to share their ideas, experience, and expertise to build trust and authenticity…

New Services | Finance and Data Science & Analytics

New Services | Finance and Data Science & Analytics

Last year, I joined the EM Marketing team as CFO, but also as a partner to build Finance and Data…

Retargeting Ads: Don’t Overpay for Customers

Retargeting Ads: Don’t Overpay for Customers

You may hear that retargeting provides amazing click-through rates, higher conversion rates and better ROI. (See CMO, OkDork, PPC Mode,…

How 3 Tech Companies Do Social Good

How 3 Tech Companies Do Social Good

Corporate social responsibility has evolved. In today’s world, companies need to do more than just donating to worthy causes or…

Client Project: Design Services for Intuit’s Firm of the Future

Client Project: Design Services for Intuit’s Firm of the Future

Intuit’s Firm of the Future provides expert advice and next steps for today’s accountants. In late 2017, EM Marketing and…