Author Archives: Amy Smith

About Amy Smith

Amy Smith is a Bay Area digital marketing consultant, specializing in social media and public relations for startups and professional services companies. She is also co-founder of Project Gado, a social enterprise that works with libraries, museums, and universities to digitize and share their historical archives. Connect with Amy on Twitter @amydenisesmith.

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Social Selling for PR Professionals

Social Selling for PR Professionals

My father is a salesperson at a software company based in Palo Alto. While sales runs in the family, I’ve…

Five Questions Startups Should Ask Before Developing a Social PR Plan

Five Questions Startups Should Ask Before Developing a Social PR Plan

The three elements of Social PR include media relations, self-initiated content and thought leadership. In the information age, startups, entrepreneurs…

What is Social PR?

What is Social PR?

Social PR combines traditional PR methods with social media marketing. Social PR helps companies and individuals build their brand and…