Author Archives: Jim Herbold

About Jim Herbold

Jim Herbold is the founder and CEO of Herbold Consulting, providing expert guidance and project management on SaaS/Cloud sales strategy and execution, sales operations and process, scaling across growth stages, sales/marketing/product/customer success alignment, and go-to-market diversification. Jim previously was the CRO of Infer, and before that he spent six and a half years as the EVP of Sales at Box, where he was the first sales hire and grew his team to more than 400 staff and over $120 million in annually recurring GAAP revenue.

The Rise of the Chief Revenue Officer: Silicon Valley’s Secret Sauce

The Rise of the Chief Revenue Officer: Silicon Valley’s Secret Sauce

It seems like everywhere you turn these days, companies are appointing “Chief Revenue Officers” (CROs) – especially at hyper-growth startups like AdRoll,…