Author Archives: Matthew Sloane

About Matthew Sloane

Matthew Sloane is a student and teacher of authentic communication in the marketplace. He is a co-founder, brand consultant, and leadership coach for Soulful Brand, preparing entrepreneurs and business leaders to stand out with a unique message in their market, while staying true to themselves. Web site →
The Art of Gathering Great Testimonials

The Art of Gathering Great Testimonials

In our work with organizations, we often do a messaging audit up front to get a sense for how our…

Relating to Your Audience’s Mindset (Part 2)

Relating to Your Audience’s Mindset (Part 2)

In my previous post, I gave examples of startups that were talking to everybody, so they were connecting with nobody.…

Relating to Your Audience’s Mindset (Part 1)

Relating to Your Audience’s Mindset (Part 1)

Two common questions I hear: How can we connect with our potential customers? How can our message be more compelling?…