The Art of Gathering Great Testimonials

The Art of Gathering Great Testimonials

In our work with organizations, we often do a messaging audit up front to get a sense for how our…

Regram, Repost, Retweet — It’s All Fair Use, Right?

Regram, Repost, Retweet — It’s All Fair Use, Right?

Having a thriving social media presence is crucial to most companies. And sharing photos and content on social media platforms…

Do You Own Your Intellectual Property? The Answer Might Surprise You.

Do You Own Your Intellectual Property? The Answer Might Surprise You.

It is a common presumption that if you hire someone to create a logo or design, content, or even software…

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

What’s in a name? When you select a trademark — such as the name of a product or service or…

Legal Issues for Marketing Pros: What Is Intellectual Property?

Legal Issues for Marketing Pros: What Is Intellectual Property?

We’ve all heard of intellectual property. And you likely know that many marketing activities impact intellectual property. For example, logo…

5 Must-Do Steps to Name Your New Business

5 Must-Do Steps to Name Your New Business

One of the steps in starting a business is choosing a name. This is one of the most important choices you’ll…

Community Manager: A Day in the Life

Community Manager: A Day in the Life

  As companies strive to become more constantly connected and relevant to their customers via online communications, the point of…

Trend Report: 2015’s Winter Fancy Food Show

Trend Report: 2015’s Winter Fancy Food Show

Editor’s Note: We’re expanding our offerings to include Consumer Packaged Goods marketing services. Please contact us if you’d like to…

Three Ways To Use Content To Promote Your Brand

Three Ways To Use Content To Promote Your Brand

With a PR landscape that’s fast-changing and new techniques emerging almost daily, it can be hard for start-ups to know the…

5 Things Marketers Should Know about Native Advertising (Part 2)

5 Things Marketers Should Know about Native Advertising (Part 2)

In a previous post, we discovered the first three things you should know: native advertising is not widely known or used…