Client Project: Website Redesign for SnapStrat

Client Project: Website Redesign for SnapStrat

SnapStrat empowers organizations to dramatically improve outcomes through smarter use of their data, better collaboration, and more nimble decision making.…

Client Project: Website Redesign for Precision Counts

Client Project: Website Redesign for Precision Counts

Precision Counts is a local firm that serves clients from startups to Fortune 500 companies. From accounting, financial analysis and…

Story as a Service: Helping Executives Find Their Voices

Story as a Service: Helping Executives Find Their Voices

To establish thought leadership, companies can tap executives to share their ideas, experience, and expertise to build trust and authenticity…

Client Project: Design Services for Intuit’s Firm of the Future

Client Project: Design Services for Intuit’s Firm of the Future

Intuit’s Firm of the Future provides expert advice and next steps for today’s accountants. In late 2017, EM Marketing and…

Client Project: Illuminate Education Product Sheets

Client Project: Illuminate Education Product Sheets

Illuminate Education creates tools to promote educator and student success. In 2016, EM Marketing crafted new messaging and designed a…

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

What’s in a name? When you select a trademark — such as the name of a product or service or…

Why Even Experts Need Help to Market Themselves on LinkedIn

Why Even Experts Need Help to Market Themselves on LinkedIn

Cobbler’s Children I have many engineers and financial professionals among my clients needing help to showcase their personal brand on…

5 Must-Do Steps to Name Your New Business

5 Must-Do Steps to Name Your New Business

One of the steps in starting a business is choosing a name. This is one of the most important choices you’ll…

Mastering Influencer Marketing: 9 Key Questions and Answers

Mastering Influencer Marketing: 9 Key Questions and Answers

Influencer marketing, in which a company pays someone with a high-profile or following to endorse their brand, has been around…

Relating to Your Audience’s Mindset (Part 2)

Relating to Your Audience’s Mindset (Part 2)

In my previous post, I gave examples of startups that were talking to everybody, so they were connecting with nobody.…