Story as a Service: Helping Executives Find Their Voices

Story as a Service: Helping Executives Find Their Voices

To establish thought leadership, companies can tap executives to share their ideas, experience, and expertise to build trust and authenticity…

Client Project: Design Services for Intuit’s Firm of the Future

Client Project: Design Services for Intuit’s Firm of the Future

Intuit’s Firm of the Future provides expert advice and next steps for today’s accountants. In late 2017, EM Marketing and…

Client Project: Illuminate Education Product Sheets

Client Project: Illuminate Education Product Sheets

Illuminate Education creates tools to promote educator and student success. In 2016, EM Marketing crafted new messaging and designed a…

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

What’s in a name? When you select a trademark — such as the name of a product or service or…

Why Even Experts Need Help to Market Themselves on LinkedIn

Why Even Experts Need Help to Market Themselves on LinkedIn

Cobbler’s Children I have many engineers and financial professionals among my clients needing help to showcase their personal brand on…

5 Must-Do Steps to Name Your New Business

5 Must-Do Steps to Name Your New Business

One of the steps in starting a business is choosing a name. This is one of the most important choices you’ll…

Mastering Influencer Marketing: 9 Key Questions and Answers

Mastering Influencer Marketing: 9 Key Questions and Answers

Influencer marketing, in which a company pays someone with a high-profile or following to endorse their brand, has been around…

Relating to Your Audience’s Mindset (Part 2)

Relating to Your Audience’s Mindset (Part 2)

In my previous post, I gave examples of startups that were talking to everybody, so they were connecting with nobody.…

Relating to Your Audience’s Mindset (Part 1)

Relating to Your Audience’s Mindset (Part 1)

Two common questions I hear: How can we connect with our potential customers? How can our message be more compelling?…

Trend Report: 2015’s Winter Fancy Food Show

Trend Report: 2015’s Winter Fancy Food Show

Editor’s Note: We’re expanding our offerings to include Consumer Packaged Goods marketing services. Please contact us if you’d like to…