Why You Should Hire That Overqualified Consultant

Why You Should Hire That Overqualified Consultant

When I was a full-time marketing manager working for a startup, we needed to hire a marketing consultant to help…

Why You Failed to Keep Your New Year’s Resolution

Why You Failed to Keep Your New Year’s Resolution

Truth be told, I was going to blog about this topic the first week of January. But life and work…

Consulting Tips: Establishing Your Independent Business

Consulting Tips: Establishing Your Independent Business

When you’re just starting to make a go at independent consulting and are providing outside services to a client, the…

Sharing What Matters on EM Marketing’s First Community Day

Sharing What Matters on EM Marketing’s First Community Day

As a consultant, do you share the same sentiment as EM Marketing owner, Ken Chen? “I missed working in a place…

Community Matters

Community Matters

When I started my consulting life 14 years ago, I was pretty delighted to detox from managing people, office politics,…

Marketing Consulting: How to Set Your Rate

Marketing Consulting: How to Set Your Rate

Popular consensus of how last year went is not very positive, but here at EM Marketing, 2016 was our best year…

Marketing Consulting: Should You Do It?

Marketing Consulting: Should You Do It?

I’m frequently the dissenter in my crowd when people are talking about work because I LOVE my job. As a…

Job #1 for Marketing Consultants: Join the Gig Economy and Build Your Skills

Job #1 for Marketing Consultants: Join the Gig Economy and Build Your Skills

It’s a truly exciting (or terrifying) time in the job market for marketers. We’ve never had more technology, DIY, and…

How to Decide If Your Consultant Is Worth the Money

How to Decide If Your Consultant Is Worth the Money

Many executives have a love-hate relationship with consulting. Why? Perhaps they believe in these myths: Only weak players hire consultants.…

Freedom Friday: Re-Orgs, Projects, and CMOs, Oh My!

Freedom Friday: Re-Orgs, Projects, and CMOs, Oh My!

One of the great benefits of being a consultant is having flexibility in your work schedule. Being your own boss,…