5 Ways Content Marketing Gets Better Engagement

5 Ways Content Marketing Gets Better Engagement

Does content marketing work for you? I know many business owners who have struggled with creating and maintaining their website…

Client Project: Website Redesign for Precision Counts

Client Project: Website Redesign for Precision Counts

Precision Counts is a local firm that serves clients from startups to Fortune 500 companies. From accounting, financial analysis and…

Highlights from MAU Vegas 2018

Highlights from MAU Vegas 2018

The MAU (Mobile Apps Unlocked) conference in Vegas has established itself as the number one mobile growth conference. It should…

7 Ways to Effectively Use Organic Content with Facebook Advertising

7 Ways to Effectively Use Organic Content with Facebook Advertising

Have you ever run an ad campaign that just didn’t work out? Were you making a hard sell? Did your…

Story as a Service: Helping Executives Find Their Voices

Story as a Service: Helping Executives Find Their Voices

To establish thought leadership, companies can tap executives to share their ideas, experience, and expertise to build trust and authenticity…

Retargeting Ads: Don’t Overpay for Customers

Retargeting Ads: Don’t Overpay for Customers

You may hear that retargeting provides amazing click-through rates, higher conversion rates and better ROI. (See CMO, OkDork, PPC Mode,…

Client Project: Design Services for Intuit’s Firm of the Future

Client Project: Design Services for Intuit’s Firm of the Future

Intuit’s Firm of the Future provides expert advice and next steps for today’s accountants. In late 2017, EM Marketing and…

Speed Up Facebook Ad Optimization With Dynamic Creative

Speed Up Facebook Ad Optimization With Dynamic Creative

As you may have heard in the news, “Facebook Zero” is imminent. What it means is that marketers must master…

The Art of Gathering Great Testimonials

The Art of Gathering Great Testimonials

In our work with organizations, we often do a messaging audit up front to get a sense for how our…