The Art of Gathering Great Testimonials

The Art of Gathering Great Testimonials

In our work with organizations, we often do a messaging audit up front to get a sense for how our…

Why You Should Battle Complexity in Facebook Advertising

Why You Should Battle Complexity in Facebook Advertising

We all know that Facebook is a social media giant, garnering over two billion active users a month. With such…

Client Project: Illuminate Education Product Sheets

Client Project: Illuminate Education Product Sheets

Illuminate Education creates tools to promote educator and student success. In 2016, EM Marketing crafted new messaging and designed a…

Fundraising Strategies: Lead Nurture vs. ABM vs. Inbound on Facebook

Fundraising Strategies: Lead Nurture vs. ABM vs. Inbound on Facebook

This fall, I’m joining a team of cyclists for the Napa Valley Ride to Defeat ALS. You may remember this…

3 Keys to Facebook Content Strategy Success

3 Keys to Facebook Content Strategy Success

Facebook is big. In their latest earnings announcement, Facebook touted two billion people using the platform. If you are an organization,…

How to Choose the Right Online Marketing Channels [Infographic]

How to Choose the Right Online Marketing Channels [Infographic]

Online marketing is something you can’t ignore because potential customers use search, social, and mobile to research products and prices before making…

Message Map: What Is It and Should You Do It?

Message Map: What Is It and Should You Do It?

When I was a marketing manager at large corporations, we would typically kick off our year-long campaigns with a multi-day…

Restructuring Google AdWords Accounts and Making Them More Efficient [Case Study]

Restructuring Google AdWords Accounts and Making Them More Efficient [Case Study]

As a consultant, you may find yourself taking over an existing campaign from a previous agency or another marketer. While…

Keyword Strategy and Ludvig Wittgenstein

Keyword Strategy and Ludvig Wittgenstein

In the neverending adventure of trying to learn all I can about how to be a more effective digital marketer,…