Consulting Tips: How to Prevent Scope Creep

Consulting Tips: How to Prevent Scope Creep

Scope creep — two words you never like to hear with consulting projects. It can happen. Often. One project comes…

The Art of Gathering Great Testimonials

The Art of Gathering Great Testimonials

In our work with organizations, we often do a messaging audit up front to get a sense for how our…

Client Project: Illuminate Education Product Sheets

Client Project: Illuminate Education Product Sheets

Illuminate Education creates tools to promote educator and student success. In 2016, EM Marketing crafted new messaging and designed a…

Growth Marketing RoundUp – May 2017

Growth Marketing RoundUp – May 2017

An often-cited phrase among business and startups with regards to growth, customer acquisition, and marketing is: “If you’re not growing,…

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

What’s in a name? When you select a trademark — such as the name of a product or service or…

SEO for Humans

SEO for Humans

SEO can be confusing, frustrating, and hard to keep up with. This is especially true for small businesses, independent consultants,…

5 Examples of B2B Facebook Video Marketing

5 Examples of B2B Facebook Video Marketing

Are you part of the 70% of U.S. marketers planning to use social video ads in the coming 12 months? Keep…

Solving Customer Problems Quickly and Thoughtfully [Book Review]

Solving Customer Problems Quickly and Thoughtfully [Book Review]

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp is an unusual…

Growth Marketing, Demystified

Growth Marketing, Demystified

Recently, a group of EM Marketing consultants had the privilege of engaging with Adelyn Zhou about growth marketing. And really,…

Meet Rachel Plasse: An Indispensable, Integrated Marketing Professional

Meet Rachel Plasse: An Indispensable, Integrated Marketing Professional

Editor’s Note: This is the fourteenth in our We are EM (Monkeys Are People Too) series. YOUR MARKETING MISSION’S MISSING LINK Rachel…