Inbound Marketing: How Motion Graphics Improves your ROI

Inbound Marketing: How Motion Graphics Improves your ROI

Are you wondering if investing in motion graphics marketing content is a good idea for your business? The short answer:…

Helping Sales Race through the RFP Process

Helping Sales Race through the RFP Process

Requests for Proposals (RFPs) or Requests for Information (RFIs) are a way of life for many marketers and sales teams…

Client Project: Website Redesign for Precision Counts

Client Project: Website Redesign for Precision Counts

Precision Counts is a local firm that serves clients from startups to Fortune 500 companies. From accounting, financial analysis and…

Client Project: Design Services for Intuit’s Firm of the Future

Client Project: Design Services for Intuit’s Firm of the Future

Intuit’s Firm of the Future provides expert advice and next steps for today’s accountants. In late 2017, EM Marketing and…

Consulting Tips: How to Prevent Scope Creep

Consulting Tips: How to Prevent Scope Creep

Scope creep — two words you never like to hear with consulting projects. It can happen. Often. One project comes…

The Art of Gathering Great Testimonials

The Art of Gathering Great Testimonials

In our work with organizations, we often do a messaging audit up front to get a sense for how our…

Client Project: Illuminate Education Product Sheets

Client Project: Illuminate Education Product Sheets

Illuminate Education creates tools to promote educator and student success. In 2016, EM Marketing crafted new messaging and designed a…

Growth Marketing RoundUp – May 2017

Growth Marketing RoundUp – May 2017

An often-cited phrase among business and startups with regards to growth, customer acquisition, and marketing is: “If you’re not growing,…

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

What’s in a name? When you select a trademark — such as the name of a product or service or…

SEO for Humans

SEO for Humans

SEO can be confusing, frustrating, and hard to keep up with. This is especially true for small businesses, independent consultants,…