Fundraising Strategies: Lead Nurture vs. ABM vs. Inbound on Facebook

Fundraising Strategies: Lead Nurture vs. ABM vs. Inbound on Facebook

This fall, I’m joining a team of cyclists for the Napa Valley Ride to Defeat ALS. You may remember this…

3 Keys to Facebook Content Strategy Success

3 Keys to Facebook Content Strategy Success

Facebook is big. In their latest earnings announcement, Facebook touted two billion people using the platform. If you are an organization,…

B2B Ads: Why Facebook Is Better Than LinkedIn

B2B Ads: Why Facebook Is Better Than LinkedIn

Most business owners, if asked to guess on the street, would say that LinkedIn is better than Facebook for B2B…

3 New Services for EM Marketing: Full-Time Hires, Finance, and Southern California

3 New Services for EM Marketing: Full-Time Hires, Finance, and Southern California

We’re excited to announce three new services we can offer current and new clients. Full-Time Hiring Services The first is…

EM Marketing: The Future of Work for Marketers

EM Marketing: The Future of Work for Marketers

The last 14 years of my journey as a marketing consultant has been an exciting and rewarding ride. We’ve grown…

Growth Marketing RoundUp – May 2017

Growth Marketing RoundUp – May 2017

An often-cited phrase among business and startups with regards to growth, customer acquisition, and marketing is: “If you’re not growing,…

How to Choose the Right Online Marketing Channels [Infographic]

How to Choose the Right Online Marketing Channels [Infographic]

Online marketing is something you can’t ignore because potential customers use search, social, and mobile to research products and prices before making…

Message Map: What Is It and Should You Do It?

Message Map: What Is It and Should You Do It?

When I was a marketing manager at large corporations, we would typically kick off our year-long campaigns with a multi-day…

Marketing Consulting: Resume Tips

Marketing Consulting: Resume Tips

Venturing into the world of consulting can come with a lot of really heavy questions. Beyond trying to figure out…

Delightful Design Trends in 2017: Bold Minimalism

Delightful Design Trends in 2017: Bold Minimalism

Seeing as we’re just a touch over 17% of the way through the year, what better time to look at…