Speed Up Facebook Ad Optimization With Dynamic Creative

Speed Up Facebook Ad Optimization With Dynamic Creative

As you may have heard in the news, “Facebook Zero” is imminent. What it means is that marketers must master…

Consulting Tips: How to Successfully Manage Project Proposals

Consulting Tips: How to Successfully Manage Project Proposals

[Editor’s Note: Special thanks to our consultants who shared their ways of working to make this post possible, including Nicole…

Why You Should Battle Complexity in Facebook Advertising

Why You Should Battle Complexity in Facebook Advertising

We all know that Facebook is a social media giant, garnering over two billion active users a month. With such…

Fundraising Strategies: Lead Nurture vs. ABM vs. Inbound on Facebook

Fundraising Strategies: Lead Nurture vs. ABM vs. Inbound on Facebook

This fall, I’m joining a team of cyclists for the Napa Valley Ride to Defeat ALS. You may remember this…

3 Keys to Facebook Content Strategy Success

3 Keys to Facebook Content Strategy Success

Facebook is big. In their latest earnings announcement, Facebook touted two billion people using the platform. If you are an organization,…

B2B Ads: Why Facebook Is Better Than LinkedIn

B2B Ads: Why Facebook Is Better Than LinkedIn

Most business owners, if asked to guess on the street, would say that LinkedIn is better than Facebook for B2B…

3 New Services for EM Marketing: Full-Time Hires, Finance, and Southern California

3 New Services for EM Marketing: Full-Time Hires, Finance, and Southern California

We’re excited to announce three new services we can offer current and new clients. Full-Time Hiring Services The first is…

EM Marketing: The Future of Work for Marketers

EM Marketing: The Future of Work for Marketers

The last 14 years of my journey as a marketing consultant has been an exciting and rewarding ride. We’ve grown…

Growth Marketing RoundUp – May 2017

Growth Marketing RoundUp – May 2017

An often-cited phrase among business and startups with regards to growth, customer acquisition, and marketing is: “If you’re not growing,…