From Julia Child to <i>Joy of Cooking</i>: A More Approachable Salesforce for Smaller Organizations

From Julia Child to Joy of Cooking: A More Approachable Salesforce for Smaller Organizations

Salesforce can be overwhelming. For smaller organizations, just start with a basic recipe and a few ingredients and you’ll be cooking.
Establishing Good Client Relationships: How To Turn A One-Off Project Into A Repeat Customer

Establishing Good Client Relationships: How To Turn A One-Off Project Into A Repeat Customer

How can you turn a one-off project into repeat business and build strong client relationships? Learn four important things you can do to ensure success.
Summer Vacation Contest Winners

Summer Vacation Contest Winners

Many consultants take advantage of flexible schedules to bake in time to travel. See who won EM Marketing's Summer Vacation Contest!
Social Media Marketing: Do This, Not That

Social Media Marketing: Do This, Not That

Want to know the dos and don'ts of social media marketing? Read these tips to give you clarity, simplicity, and inspiration in your plan.
Freedom to Work Anywhere, Part 4: How to Transition Away from the Bay Area

Freedom to Work Anywhere, Part 4: How to Transition Away from the Bay Area

Life is short. If you feel like the Bay Area no longer "fits" into how you see yourself spending the next 10 years, then make the move.
Next-Gen Consultants: Meet Sawdie Fernandez-Singh

Next-Gen Consultants: Meet Sawdie Fernandez-Singh

Sawdie Fernandez-Singh, part of a new generation of marketing consultants, works a flexible, part-time schedule so she be present with her family.
Freedom to Work Anywhere, Part 3: How to Successfully Work Remotely

Freedom to Work Anywhere, Part 3: How to Successfully Work Remotely

How do you successfully work remotely? Moving outside into the world helps combat the common complaint that working from home is distracting or isolating.
Social Media Marketing: How to Choose from So Many Channels

Social Media Marketing: How to Choose from So Many Channels

Trying to decide which social channels you should be on? Chase Sagum has sage suggestions on social media marketing strategies to consider.
Freedom To Work Anywhere, Part 2: How to Make the Most of Your Day

Freedom To Work Anywhere, Part 2: How to Make the Most of Your Day

Office working: public bathrooms, endless meetings, fast-food lunches, heavy traffic. Consulting: freedom to work anywhere. Make the most of it.
Julia Roberts and How Instagram Fits Into Your Content Marketing Mix

Julia Roberts and How Instagram Fits Into Your Content Marketing Mix

Is Instagram different from other channels? Here are two reasons you should consider adding Instagram into your content marketing mix.