Tag Archives: Social Media

Does Inbound Marketing Really Work? Four Strategies to Make It So.

Does Inbound Marketing Really Work? Four Strategies to Make It So.

As I’ve been busy setting up an inbound campaign for a client about to launch an innovative new technology, it…

Church Content Marketing That Meets You Where You Are (Even If That’s at Work)

Church Content Marketing That Meets You Where You Are (Even If That’s at Work)

When people think of Content Marketing, one of the first best practices is to try and connect with the audience’s…

The Power of Pinterest: 4 of the Best Pinterest Marketing Campaigns

The Power of Pinterest: 4 of the Best Pinterest Marketing Campaigns

Pinterest is one of the fastest growing social networks today. But what’s so great about Pinterest? This visually heavy social…

What is Social PR?

What is Social PR?

Social PR combines traditional PR methods with social media marketing. Social PR helps companies and individuals build their brand and…

How to Build a Vibrant, Loyal Community

How to Build a Vibrant, Loyal Community

There are not-so-good, good, and better ways to build a vibrant, loyal community. We are constantly building communities whether we…

How to Use the Science of Persuasion in Social Media

How to Use the Science of Persuasion in Social Media

For over 60 years, social scientists have studied ways people can influence other’s attitudes and actions. How can you use…

Improve Your Marketing: Help More, Sell Less

Improve Your Marketing: Help More, Sell Less

There’s a paradigm shift in marketing that is slowly taking place — marketing tools are focused more on helping the…

Facebook Fan Engagement: What’s Working for B2B Marketers?

Facebook Fan Engagement: What’s Working for B2B Marketers?

The land of Facebook marketing can be counterintuitive at times. A business-to-business page might be tempted to use the direct…

How to Respond to Customers through Social Media: Learn from Applebee’s Mistakes

How to Respond to Customers through Social Media: Learn from Applebee’s Mistakes

Social media can be entertaining, but it’s also the perfect venue for ranting about poor experiences. How your business responds…