When to Hire a Consultant

When to Hire a Consultant

Is Your Workload Mission: Impossible? One of the biggest challenges for managers and business owners today is simply getting the work done. Most managers today have a difficult time staying afloat — typically they must juggle several jobs, manage and train a team of people, and direct outside agencies and vendors. They are expected to … Continue reading When to Hire a Consultant

5 Best Practices for Managing Client Expectations

5 Best Practices for Managing Client Expectations

As employees, we’ve all had experiences with bosses with unrealistic expectations, so why should it be any different as a consultant? Clients are no less likely to dream of getting hundreds of leads for a few thousand dollars, to stick to the same aggressive sales targets for a poorly received product, or hire you for … Continue reading 5 Best Practices for Managing Client Expectations

Why Now Is the Time to Embrace the Consultant Mindset

Why Now Is the Time to Embrace the Consultant Mindset

Running EM Marketing, we often meet people who have a lot of excitement about becoming independent consultants — until they hit some obstacles. Maybe they lose out on a couple of proposals, or they go through a dry spell. Fear sets in and they pull back and look for full time employment because they perceive … Continue reading Why Now Is the Time to Embrace the Consultant Mindset

How to Do Business Development the Right Way — Your Way

How to Do Business Development the Right Way — Your Way

Business development. For many people, any thoughts they might have about becoming a consultant begin and end with those two words.  I know, because that was me when I accidentally got into consulting in 2004. I had been climbing the corporate ladder in the traditional way, and then I went through a health scare. Ended … Continue reading How to Do Business Development the Right Way — Your Way

Consultant Confidential: Saying No and I Don’t Know

Consultant Confidential: Saying No and I Don’t Know

When is it okay to refuse an engagement? How do you avoid getting pigeonholed? How do you deal with pressure to know everything? These were some of the audience questions for our panel of four seasoned EM Consultants at the “New Consultants Workshop” at Open Canopy in Redwood City and online December 5, 2019. Panelists … Continue reading Consultant Confidential: Saying No and I Don’t Know

Consultant Confidential: How to Market Yourself

Consultant Confidential: How to Market Yourself

How do you market yourself as a consultant? How is consulting different than being an employee? These are some of the most burning questions new consultants have, and four seasoned EM consultants were on hand to answer those questions and more at our “New Consultants Workshop” at Open Canopy in Redwood City and online December … Continue reading Consultant Confidential: How to Market Yourself

Consulting Tips: A Few Lists for the Time Between

Consulting Tips: A Few Lists for the Time Between

As a consultant, the “time between” projects is both a blessing and a curse. Having done this wonderful lifestyle for 10 years now, I’ve shared a few of the blessings. Now some of the downsides… your mileage will vary. Focus. (Squirrel!) Schedule disruption; the temptation to binge watch. (Though if you must…) Anxiety. Will I … Continue reading Consulting Tips: A Few Lists for the Time Between

Establishing Good Client Relationships: How to Turn a One-Off Project into a Repeat Customer

Establishing Good Client Relationships: How to Turn a One-Off Project into a Repeat Customer

As an independent contractor, one of your most valuable tools is your work. What are some steps you can take to turn a one-off project into repeat business and build strong client relationships? In this article, learn three important things you can do with a new client to ensure success. 1. Make A Great First … Continue reading Establishing Good Client Relationships: How to Turn a One-Off Project into a Repeat Customer

Why You Should Hire That Overqualified Consultant

Why You Should Hire That Overqualified Consultant

When I was a full-time marketing manager working for a startup, we needed to hire a marketing consultant to help with a new product launch on a tight timeline. We interviewed several candidates, but one we really liked was well qualified, almost too qualified. She had all the right expertise and experience in marketing, including a vice … Continue reading Why You Should Hire That Overqualified Consultant

Why You Failed to Keep Your New Year's Resolution

Why You Failed to Keep Your New Year's Resolution

Truth be told, I was going to blog about this topic the first week of January. But life and work swept me away and it’s now four weeks later! If you are like most people, keeping your New Year’s Resolution is a very hard thing to do. Twenty-five percent of resolutions don’t make it past one week, … Continue reading Why You Failed to Keep Your New Year's Resolution