Category: Consulting Tips

Unlock the Power of ChatGPT: 7 Actionable Use Cases for Marketing Consultants

Unlock the Power of ChatGPT: 7 Actionable Use Cases for Marketing Consultants

ChatGPT’s recent rollout can earn you “early adopter” status and add a boost to your resume. As businesses quickly seek ways to make use of its capabilities, it is vital to remain up-to-date in the ways it can be leveraged. This is not only for our clients but for our careers. Will you have AI … Continue reading Unlock the Power of ChatGPT: 7 Actionable Use Cases for Marketing Consultants

5 Tips for Successfully Onboarding a Consultant

5 Tips for Successfully Onboarding a Consultant

Setting a consultant up for success in a role in your organization requires more than just throwing some work their way and hoping for the best. You’ll need to do some careful planning on everything from setting expectations to establishing a communication plan. In considering the tips for successful onboarding below, keep your consultants’ role … Continue reading 5 Tips for Successfully Onboarding a Consultant

New Year, New Manager? Tips to Handle What’s Next

New Year, New Manager? Tips to Handle What’s Next

At the end of 2022, major layoffs grew as companies made an effort to cut costs and operate more efficiently during an economic downturn. As a consultant, changes to the internal team you were working with can cause a huge disruption to your project. You were cranking out great work and all of a sudden, … Continue reading New Year, New Manager? Tips to Handle What’s Next

Ty Wang Talks Sustainability and Trying New Things

Ty Wang Talks Sustainability and Trying New Things

Recently, on EM’s Third Thursday Talks series, Ken spoke with Ty Wang, a former EM client who has a lot of experience starting and funding startups and has worked at large companies like Oracle and Accenture. He is currently head of business development for Novi, a company that supports transparency in supply chains. Here are … Continue reading Ty Wang Talks Sustainability and Trying New Things

When In-Between: Practical Ways to Re-Engage

When In-Between: Practical Ways to Re-Engage

Are you one of the thousands of people affected by massive layoffs in the tech industry? Or are you a consultant that has just completed a project and you’re not sure what you’ll be working on next? Try these practical tips to re-engage and put yourself back in the job market. 1. Do an outbound … Continue reading When In-Between: Practical Ways to Re-Engage

Third Thursday Talks | Molly St. Louis, “3 Types of Content: Earned, Owned, and Branded”

Third Thursday Talks | Molly St. Louis, “3 Types of Content: Earned, Owned, and Branded”

In last month’s edition of EM’s Third Thursday Talks series, Ken spoke with Molly St. Louis, previously a consultant with EM and now head of marketing for Dealtale. She has previously worked in PR and has been a writer for Inc., AdWeek, The Huffington Post, and Business New Daily.   Here are some key takeaways from … Continue reading Third Thursday Talks | Molly St. Louis, “3 Types of Content: Earned, Owned, and Branded”

What does inflation mean for consulting wages?

What does inflation mean for consulting wages?

Recent data shows that inflation is at its highest level since 1982. And the labor market is hot, with 1.8 job openings for every worker actively looking for a job. These changes have boosted wages in recent months in industries across the economy. Most of the conversation about labor shortages and wage growth has related … Continue reading What does inflation mean for consulting wages?

Third Thursday Talks | Kristen Matthews on Influencer Marketing

Third Thursday Talks | Kristen Matthews on Influencer Marketing

EM is premiering a new series known as Third Thursday Talks. We will be speaking with a wide array of EM community members on topics such as how they found consulting, and deep dives into their areas of expertise. To start the series, here is a discussion on influencer marketing. Ken spoke with Kristen Matthews, … Continue reading Third Thursday Talks | Kristen Matthews on Influencer Marketing

Third Thursday Talks | Adam Duran, “Humble, Hungry, and Smart”

Third Thursday Talks | Adam Duran, “Humble, Hungry, and Smart”

EM is premiering a new series known as Third Thursday Talks. We will be speaking with a wide array of EM community members on topics such as how they found consulting, and deep dives into their areas of expertise. To start the series, here is a discussion on how one finds success freelancing. It’s often … Continue reading Third Thursday Talks | Adam Duran, “Humble, Hungry, and Smart”

How A Little Tough Love Helped Me Achieve Freelance Success

How A Little Tough Love Helped Me Achieve Freelance Success

When I first decided to go full-time freelance, my husband gave me the huge gift of a little tough love. I was scared to make this leap, and so I was soft-pedaling the decision: “Maybe I’ll give it a try,” I was saying. “I’ll just see how it goes.” When you’re in the jar you … Continue reading How A Little Tough Love Helped Me Achieve Freelance Success