When In-Between: Reconnect with Who You Are (Consulting Tips, Part 2)

When In-Between: Reconnect with Who You Are (Consulting Tips, Part 2)

Recently my business partner, Matt and I had just come out of a sales call and were reflecting on whether the potential client would sign up for a project with us or go with another brand consultancy. We both felt great on the call, but now that it was over, I could feel the anxiety … Continue reading When In-Between: Reconnect with Who You Are (Consulting Tips, Part 2)

When In-Between: Practical Ways to Re-Engage (Consulting Tips, Part 1)

When In-Between: Practical Ways to Re-Engage (Consulting Tips, Part 1)

So, you’ve just finished a consulting project. Isn’t that a great feeling? But, do you know what you’ll be working on next? If not, you may actually be a little nervous if there’s nothing solid lined up. At EM Marketing, we partner with consultants to try to help them find their next gig. But there … Continue reading When In-Between: Practical Ways to Re-Engage (Consulting Tips, Part 1)

Employee or Consultant: Which Suits You Better?

Employee or Consultant: Which Suits You Better?

Are you at a point in your career where a transition from permanent employment to independent consulting or contracting might make sense? At EM Marketing, we talk to lots of folks in this position, and it can feel like a big jump to start your own business. From financial to personal questions, here are a … Continue reading Employee or Consultant: Which Suits You Better?

5 Tips to Make a Successful Transition from Full-Time to Freelance

5 Tips to Make a Successful Transition from Full-Time to Freelance

We’ve had the good fortune at EM Marketing to help dozens of marketers transition from full-time work to freelance consulting or contracting work. I’m a firm believer that if people were to do the cost-benefit analysis of working today at a full-time job, especially in the hyperactive Bay Area technology industry, they’d probably find freelancing a … Continue reading 5 Tips to Make a Successful Transition from Full-Time to Freelance

Five Practices to Help Reduce Stress and Optimize Your Work Time

Five Practices to Help Reduce Stress and Optimize Your Work Time

QUESTION: “I have twice as much work as I have hours in the day. No matter how hard I work I’m always behind. Help!” ANSWER: I know how you feel! There will always more work than time, so being “behind” is kind of normal. These five practices will help you reduce your stress and optimize how … Continue reading Five Practices to Help Reduce Stress and Optimize Your Work Time

How to Make Meetings a Valuable Use of Time

How to Make Meetings a Valuable Use of Time

QUESTION: “My whole day is an endless string of attending meaningless meetings, which are a complete waste of time. Help!”  ANSWER: Unfortunately every day millions of workers just like you drown in a sea of worthless meetings. Meetings cost money! Just multiply everyone’s hourly pay by the length of a meeting to estimate how much. Whether … Continue reading How to Make Meetings a Valuable Use of Time

Marketing Consulting Best Practices: Should You Lower Your Rate?

Marketing Consulting Best Practices: Should You Lower Your Rate?

As a marketing consultant, you want to win business and get paid what you feel is fair. How you set your consulting pricing depends on many factors, and there’s no right or wrong way to do this. Recently, I was asked by a fellow consultant, “Should I lower my rate?” Personally, I take things on … Continue reading Marketing Consulting Best Practices: Should You Lower Your Rate?